Can Faraday Future Hold On?

The car that's not just a car

The car that’s not just a car

After a disappointing introduction at last years Consumer Electronics Show, last night finally quelled some of the shouting and rumors of disaster. At the show in 2016, their communications director dodged every question asked, instead redirecting with promises of grandeur and a simple “trust us” replies.

One of the renderings released at the 2016 show.

One of the renderings released at the 2016 show.

Faraday Future had their press conference last night in Nevada to finally show off what they’ve been working on. No more computer generated models. No more theoretical numbers and ideas. They promised to calm the storm of bad press plaguing them for over a year.

After spending nearly an hour talking about horsepower numbers and batteries and sensors, they finally revealed what is to be the first real competitor to the Tesla crown in the Electric Vehicle market. They answered dozens of questions and showed off fancy videos of the vehicle doing various tricks that are sure to be the norm in the next five years. Autonomously parking, accelerating briskly, and proving that seeing a human valet is soon to be as common as greeting your milk man.

They brought out a small fleet of vehicles they said the FF 91 (the official name for their flagship vehicle) will compete with. Two Tesla models a Bentley and a Ferrari were all left in the dust figuratively with the FF 91s zero to 60 time, the new car beating most by a few 10ths of a second.

The governor of Nevada was in the crowd with the roughly 150 journalists, waiting to see what his states 300+ million dollar tax credit given to the company had bought him. They were treated with images of a small, empty hanger, and a few large earth movers pushing dirt around the Nevada desert, promising it to be the birthplace of the future. Unfortunately rumors of the construction workers not being paid and work stoppage stories in the media made these particular scenes hard to watch.


After roughly 90 minutes it was over. The car seemed real enough and it only “malfunctioned” once, embarrassingly, onstage in front of everyone while trying to park itself. Questions had been answered (1040 horse power, 378 miles on a charge, 0-60 in 2.4 seconds, etc…) and reassurances given.
Now it’s a waiting game for a company that still seems like it has a long way to go.

You can per-order one of the first 300 vehicles by dropping a $5000 reserve on the Faraday website, and they are sure to sell out shortly.

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